First and foremost, I want to express my heartfelt gratitude to every single person who supports OH MY LASH. Without each and every one of you, none of this would be possible. I am forever thankful for your support and trust in me to provide you with an exceptional product.

In 2018, I started OH MY LASH, a false eyelash brand, right from my parents' house with nothing more than an idea and a laptop. Prior to this venture, I had experience running a clothing business, which proved invaluable in dealing with suppliers and customers, setting the foundation for building my eyelash business in the UK.

One question I am often asked is, "Why did you start OH MY LASH?" Before establishing my brand, I studied beauty at college and worked closely with makeup artists and beauty therapists. Through this experience, I recognised a gap in the market for a reusable lash brand.

As an identical triplet, my sisters and I were absolutely obsessed with wearing lashes on nights out. However, we encountered a persistent problem – we would either lose every pair we bought or they would get damaged after just one use.

Driven by the desire to solve this problem for lash enthusiasts everywhere, I set out to create a reusable case for storing lashes. This simple yet innovative solution became the cornerstone of OH MY LASH.

Just six months into my journey with OH MY LASH, we secured our first stockist, Pretty Little Thing. It was truly one of the most memorable and fulfilling moments of my career thus far. That initial "YES" fueled the fire in my belly and inspired me to keep pushing forward.

Shortly thereafter, we also partnered with BOOHOO, Very, and Missguided, all of whom played a significant role in the brand's early growth. My ultimate goal was to create a brand that not only saved people money but also offered a luxurious experience, making them feel their absolute best.

In 2021, everything changed for OH MY LASH as we not only partnered with a distributor but also launched in prominent high street stores such as New Look and River Island. Witnessing OH MY LASH on the shelves alongside other top brands was a surreal experience, and I am determined to continue expanding its presence until it becomes a household name.

We are also now stocked internationally in New Zealand, Sweden, Denmark, Finland, Norway, Australia, Ireland and many more places!

My vision extends beyond providing a great product to customers in the UK; I am committed to offering an exceptional experience to customers worldwide. I am working tirelessly to demonstrate that we have what it takes to launch in drugstores, supermarkets, and more fashion stores.

This is just the beginning of the OH MY LASH journey, and with your support, I am confident that we can achieve great things together. Don't forget to tag us on Instagram or connect with me on LinkedIn under 'Natalie Cairns' so I can see you rocking my brand!

Sending you all so much love!

Natalie xo